Glassnote Records Toes the Waters with AI Platform Hook

AI-powered social music app Hook has announced a partnership with Glassnote Records to add tracks from emerging acts including Tors, bby, Hayes Warner, and Dylan Cartlidge to its library. More acts from Glassnote will be added soon.

Glassnote's roster includes chart-topping acts like Mumford & Sons, Childish GambinoPhoenix, Two Door Cinema Club, GROUPLOVE, Silvana Estrada, CHVRCHESAURORA, Jade Bird, Hamilton Leithauser, GRACEY, The Teskey Brothers, and more. Hook describes itself as an 'ethically-trained AI' social mash-up app which launched on iOS last month.

Hook allows everyday music fans to use cutting-edge, ethically-trained AI technology to realize the future of music listening in which fans become collaborators, using music to express themselves by creating sped up, slowed down, mashed-up, or different genre songs . Speeded up and slowed down remixes on TikTok have exploded in popularity, leading to the creation of Hook.

“Hook also opens up a new revenue stream for artists and rights holders, enabling them to monetize the infinite derivative versions their fans create and consume on Hook and social platforms like TikTok and Instagram,” the announcement reads.

“Glassnote Records is proud to embrace progressive, open-minded, and forward-thinking ideas,” says Daniel Glass, Founder & President of Glassnote Music. “It has always been our goal to run towards what's next, focusing on the potential of new technologies while recognizing artists' creative integrity as the number one priority and something to be strongly protected.”

“We believe Hook does just that—providing a comprehensive solution to the use of remixed music across social platforms in a way that emphasizes artists' control and compensation.”

As music consumption and discovery continue to shift to social media platforms, Hook provides artists and rights holders granular controls over how fans can interact with their licensed music on social media. The app also provides data about how their remixes are performing globally, bringing a consumption-based model to social media while paying artists more than fans create remixes.”

Hook Founder & CEO Gaurav Sharma previously served as Chief Operating Officer for JioSaavn, India's largest music streaming platform. It was also one of the first platforms to secure global streaming licenses with record labels. Sharma and his team grew JioSaavn to more than 100 MAUs before he left.