Management of Mediaset decided this “no se va a tomar medidas” is against Iker Jiménez. This is what network sources consulted by Confidential Digital said when asked about Cuatro's 'Horizonte' coverage of the natural disaster in Valencia.
The controversy arose after the release of a video in which Rubén Gisbert, who worked as an ambassador for the program, leaked the video before filming it.
There was serious criticism of the information Gisbert and Iker Jiménez were spreading, because of which fatal deaths were possible.
Desde Mediaset believes that the social and network discussion about “Horizonte” is a reflection of the actual political division that exists in Spain. The controversy polarized the population: decisions were made regarding the direct programs of ING Direct, which stopped the presentation of the program.
Mediaset's dirección en lamentan “Es un confliko en el que no queremos entrar” post.
The unintended effect of controversy is positive “Horizonte”enter the program because last jueves March since its premiere in Cuatroda: 921,000 audience media and 13.2% quota. This surge in popularity has shown that despite criticism, the format is experiencing its prime.
They offered their resignations
In the context of this criticism and the advertiser's withdrawal, Iker Jiménez shared details about the support received by the Mediaset management. “Iker, I'm with you”le trasladó el consejo delegate de Mediaset, Alessandro Salem, según desveló el presenter.
Jiménez destacó que “No videolas pruebas y eso es es es importante, lo que no secuenta. Directors are not only timid people, but also in other areas of communication. Hay algunos que tienen agallas que me dijeron: “Tranquilo, sé cómo eres”. “¿cómo estáis?” y yo estoy perfectamente”.
Carmen Porter, copresentadora del espacio, also intervened to highlight the support received from Alessandro Salem, maximum CEO of Mediaset. “Somos una familia que no se ha desgajado nunca por mucho que lo queráis. I met Alessandro Salem's hotel. Don't hide your secret. Iker le dijo: “Oye Alessandro, si te causamos algun problema, nosotros nos vamos y empezamos de nuevo, no tenemos ningún miedo”. Other than that, you can go ahead and do anything. Remember that call and how Alessandro said: “Con vosotros para adelante”.
The incident eased the position of Mediaset and its directors, who were far from passive.he showed support to Jiménez y al equipo de 'Horizonte'. Although the situation reflects the ideological division of the audience, Mediaset decided to keep al margen de la disputa poliítica and focus on the sustainability of one of their most controversial and successful programs.
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