Black Friday: 70% of discounts are fake according to Nazirio de Consumo

1. Does not meet regulatory requirements
2. Tracking 800 products with discounts
3. Law violations have been detected
4. Offers
5. False information
6. Most valuable comparisons
7. Sanctions on eight e-commerce platforms

More than 70% of operators run on electricity Black Friday Regulatory non-compliance in 2023 for consumers rebajas falsas or engañosas.

Consumer Observatory and the Internet, proyecto del estudio desprende desprende Nazirio de Derechos Sociales, Consumption and Agenda 2030 Puesto en marcha through Dirección General de Consumo.

Does not meet regulatory requirements

The results of the study reflect how many of these proposals do not comply with existing norms of consumer protection, especially correspondence with them. las practicas ads are dishonest y con is an indication of price reductions.

At best, first of all Transactions can be realized in real time.

Tracking 800 products with discounts

Specifically, between September 23 and December 20, 2023, the Observatorio de Consumo en Internet monitored. more than 800 products with a discount Data on 19 commercial activities, transparency analysis and consumer protection norms across different sectors.

Law violations have been detected

The study was conducted by the Observatorio de Consumonfractions found often son las siguientes:

Reference price manipulation: 70% of non-standard product for price reduction indicators. So, according to this norm, the reference price (the price at which the discount should be shown) should be the lowest price during the last 30 days.

Eto se traduce, por ejemplo, en Subidas de precio unos días antes del periodo de rebajas Reduce prices for Black Friday and use characteristic features for ethical products such as “description” or “decontados”.

Offers

Fake offers with codes and coupons: In the same line, price reductions through codes or coupons, generally available to the public, present a high prevalence of defaults, around 65%.

The most common case is similar to the previous one, they offer products un precio concreto que highly artificial a la par que se providante coupones descuento, obtener un precio ventajoso cuando en realidad no lo es gives the feeling.

False information

Misleading information and false temporary opportunities: 50% de los casos en los que existe una confirmation relacionado con el price, esta es potenzial engañosa.

Given its characteristics, Consumo found confirmation of offers that will be valid for a short period of time (for example: “Solo hoy” or “Oferta valida las siguientes 24h”) whenever they are finalized, el precio de acquisition se mantiente.

This limitation impulse, además, una compra compulsivazanja el ministerio.

Most valuable comparisons

Comparisons with non-reference values: Finally, it is a common practice to use discount formats and price comparisons, translating the feeling of encountering products on offer that do not actually exist.

Therefore, unlike natural values ​​(for example: “Precio de Venta al Público”, “Recommended Price” u other similar) very valuable reference.

Value prices are set to reduce the impression of reduced interest rates. cuando en realidad no lo son.

This practice makes consumers think they are getting a good deal, when in fact they are comparing different prices. of unknown origin or calculation for consumers.

Specifically, 25% of the analyzed products used prices different from the reference price determined by the norm, i.e The most recent is 30 days.

Sanctions on eight e-commerce platforms

Completes a studio run by Pablo Bustinduy. investigationThrough Dirección General de Consumo, que concluyó en la apertura de expedientes sancionadores and electronic commercial operators You can practice the latest Black Friday.

Ya han supuesto la imposing sanctions on two of these operators consudoras los derechos de las personas consudoras. Pay more attention to you.