Snow tourism hits record: 30% more bookings in Baqueira, Formigal and Sierra Nevada

1. This is the best way to plan
2. Record of investments to ensure the season
3. Turismo internacional y el auge de los principientes
4. Off-piste activities

Las ski stations Españolas welcome the winter season with reserve numbers that exceed all expectations. En Baqueira, Formal y Sierra NevadaAccording to Jesús Ibanez, president of Atudem (Associación Turística de Estaciones de Ski y Montaña), expected sales have increased by 30% compared to the previous year, setting a historic record. It is accompanied by a pulse Strong investment in snowmaking technologya key event before a warm winter forecast.

This is the best way to plan

El unusual calories y la lack of precipitation Traditionally, you can go back to stop buscan at the end of the new year. Ibanez explains a Confidential Digital que, aunque las condiciones meteorológicas han sido adversas, confían en abrir sus puertas para el puente de diciembre: “Dan nieve en el Pirineo la semana que viene y también temperatures bajo cero, lo que nos perátrado producir nieve. We are ready“.

production Artificial snow It is the main means of guaranteeing activity at these stations. Currently, Between 40% and 60% de las superficies esquiables en España dependen de cañones innivadores, varies depending on altitude. En Sierra NevadaFor example, a place of natural origin at an altitude of 3,300 meters is higher.

Record of investments to ensure the season

Duration 2024 ha Historical investment of more than 75 million euros at estaciones de esquí. Although no new lifts were built this year, modernization focused mainly on snowballs, machinery and improving services such as hotels, restaurants and parking.

With these investments, it tries to maintain the competitiveness of snow tourism. A sector that employs more than 3,800 people en España. “El squí is not cheap, but we keep a lot of visitors because ofrecemos calidad“You get to know experiences,” emphasizes Ibanez.

Turismo internacional y el auge de los principientes

The profile of skiers is evolving. It is located in the Sierra Nevada. Los principles represent 40% A segment that requires special attention to attract the attention of visitors. In addition, Portuguese tourism has also increased, compensating for a slight drop in British tourists due to Brexit.

“Portugal is an expanding market. “There is nothing and it's charming,” Ibáñez destaca.

Otro lado, los mercados nordicos y centroeuropeos, como Germany y The Netherlandsthey are interested in Spain as an alternative to their snow destinations. Sin embargo, Ibáñez considers todavía falta promoción internacional to use the potential of this type of tourism in our country.

Off-piste activities

The offer of the stations is not limited to skiing or snowboarding. It works paseos en raquetas de nieve, rutas gastronomics y Excursions with motos de nieve more and more popular

In Sierra Nevada, one of the most meridional stations in Europe, they have a unique offer Un parque de atracción invernal y trineos sobre ráilesdesigned to attract skiers and snowboarders who want to enjoy the snow in a fun way.

Formigal estaciones como, nightlife is also a big attraction. It's famous Marchica Après-ski It attracts young skiers looking for diversion after a day on the slopes. Meanwhile, Baqueira apuesta por una gastronomy de alta calidadstrengthens itself as one of the most complete options of the national panorama.

“Not only deportation, es economía, empleo y desarrollo rural“, concludes Ibanez, who also emphasizes the importance of supporting a sector that attracts thousands of national and international visitors every year. The slopes are ready and with them, despite the challenges, the expectations of snow tourism. sigue batiendo notes.