Sony Music Publishing Indonesia Signs Global Deal with Sal Priadi

Sony Music Publishing Indonesia signs an exclusive global deal with Indonesian singer, songwriter, and actor Sal Priadi.

Sony Music Publishing Indonesia (SMPI) has announced the signing of an exclusive global publishing agreement with acclaimed Indonesian singer, songwriter, and actor Sal Priadi. The deal sees Priadi's entire back catalog under the SMPI umbrella.

Sal Priadi's most recent album, Markers And Such Pens Flashdisksreleased in April 2024, has already surpassed 176 million Spotify streams, with the album's track, “Gala bunga matahari” recently debuting on Spotify's Viral 50 Global chart at #16, and Spotify's Top 50 Indonesia chart at #1. Following the success of the album, Sal held a five-city tour from August to September 2024.

“I joined Sony Music Publishing Indonesia because I trust the people behind the company have the ability and spirit to introduce my creative works on a global level,” said Sal Priadi. “I believe SMPI will support me in exploring all the potential that exists within me.”

“We are thrilled to welcome Sal Priadi to the SMP family. His music transcends cultural boundaries, touching the hearts of listeners through relatable narratives and soulful melodies,” said Carol Ng, President, Asia, Sony Music Publishing.

“We are very glad to be Sal Priadi's very first publishing company,” adds Anti Ariandini, General Manager, Sony Music Publishing Indonesia. “His unique talent, captivating storytelling, and undeniable charisma have resonated with audiences worldwide and we are committed to supporting his artistic vision and expanding his reach to new heights.”

Known for his captivating musical storytelling and distinctive vocal style, Sal has cultivated a dedicated fanbase across Indonesia and beyond. He has enjoyed multiple hit collaborations, including “Jangan Bertengkar Lagi Ya? OK? OK!” which was produced by renowned top independent artist Pamungkas, as well as “Amin Paling Serious” with Nadine Amizah, and boasts over 146 million streams on Spotify.

Sal first earned widespread success in 2018 with his single, “Ikat Aku di Tulang Belikatmu.” Since then, he has achieved numerous accolades, including three consecutive nominations for Best Male Pop Artist at the AMI Awards; a Billboard Indonesia Music Awards nomination for Best Collaboration / Song of the Year in 2020; and many more.