This is the announcement of the Christmas Lottery 2024

Contact Navidad Prepare costumes for those preparing the feast. Mientras empieza and sonar la icónica 'All I want for Christmas is you' y las tiendas se llenan de turrones y decoraciones coloridas y luminosas, hay una tradición que se ha ido forjando en Spain con el paso de los años y que cada marks the beginning of the festivities and excites many people: el Anuncio de la Lotería de Navidad. The day chosen for publication this year was this Thursday, November 14, and was the expected “dot” with the theme “”.

El anuncio de la Lotería de Navidad It has become one of the iconic pieces of this holiday in Spain and reinvents itself every year with an emotional story that reflects the values of society, love for loved ones and Christmas customs with a message of hope.

This summer it announced a campaign under the slogan Loterías y Apuestas del Estado '¿Y si cae aquí el Gordo de Navidad?' Donde animaban a la ciudadanía a comprar un número de terería en su destino de vacaciones y aprovechara can be compared to digital mailings.

Presentation ceremony will be held at 10.30 Real Casa de la MonedaWhere assisted by the President of Loterías and Apuestas del Estado, Jesus Huerta AlmendroTogether with Susana Pérez and David Vigil, creative directors responsible for the agency's 'spot', Proximity.

During a press conference to celebrate the premiere, Huerta Almendro took the opportunity to send a message of encouragement to those affected by DANA. “La solarity es necessaria estos días”, he recalled.