Mercadona's decision comes at a time when the olive oil market is under pressure. In recent years, the increase in prices does not stop, which worries consumers and small producers. Blame embargo, Mercadona's current strategy anticipates a downward trend in the sector. The move by Mercadona, one of Spain's biggest and most popular supermarkets, could affect competition and force other chains to revise their prices.
Los recortes de precios coincides with a series of promotions that have also occurred in other supermarkets, some of which offer a liter of olive oil for less than €6.50 thanks to special promotions. This shows that Mercadona is not the only supermarket that has decided to adjust its prices, but that there is a generalized reaction in the market to attract consumers who are looking for more affordable products.
The impact of this decision is significant. For many Spanish families, olive oil is not only a key ingredient in the kitchen, but also a cultural and gastronomic symbol. Reducing financial costs due to the increase in the cost of living. Además, el cambio fomentaria un large consumers of national products, beneficiando and los producers local and economy in general.
From a business perspective, Mercadona has demonstrated the ability to quickly adapt to market conditions. The company is known for its customer focus and willingness to listen to consumers' needs and concerns. By lowering the price of olive oil, Mercadona is not only responding to a clear demand from the general public, but also reinforcing its image as a supermarket that cares about the economic well-being of its customers.
The guilt embargo also raises doubts about whether the measure's price cuts are sustainable in the long term. It can have a positive effect on consumers, which in turn leads to marginal marginal marginal effects. The olive oil sector faces significant production and quality challenges. However, it is the most important condition for the sustainability and balance of the industry.