You can get acquainted with the UEFA Champions League, audience and advertising rates.

UEFA is exploring an ambitious plan to revive the spread Champions League en España. Segun consulted the fuentes del sector Confidential Digitalthe body tries to accept the model that connects it emisión en abierto con el de pagofollowing in the footsteps of other European countries where this formula has been successful. The goal is clear: reach more viewers and capitalize on that growth elevar las tarifas publicitariasaustantimo así los ingresoes.

This merger will not only allow the tournament to have great influence in the Spanish market, but also los annunciates encuenten más atractiva la inversión The most public gracias al aumento de los telespectadores and los que llegan sus anuncios.

A mixture model for optimal ingredients

The mixed model proposed by UEFA is not new. In other European countries, it has been successful, creating more audiences and strengthening revenue streams. “La coexistence de las cadenas en abierto y de pago ha sido clave en mercados como el French y el Italiano”, commentator esperdos en derechos televisivos. These systems have made it possible to maintain both the popularity and profitability of sports competitions.

El desafío, open fuentes of industry a ECDestá en garanti que las cadenas en abierto The puedan attracts the audiencia amplia but without compromising the added value offered by payment platforms, which typically include exclusive content and additional options. “Es una formula que en tros sitios ha permitido sustener el interes a largo plazo”, they show.

Offers pending again

It should be noted UEFA surprised the sector buy hace poco Use the services of TVE, Antena 3 and Telecinco Open for the upcoming Champions League finals. Sin embargo, no talk. Fuentes televisivas aseguran a ECD Que las negociaciones han continuedo y se espera que, en breve, se anuncie el ganador de los derechos, aunque el proceso está envuelto en un fuerte Hermeticism.

This secrecy is in response to UEFA's need to manage its television rights and maximize its economic performance. De hecho, el modelo que se baraja de cara al futuro will allow balance Availability expectations del public y las exigencias de las cadenas de pago. With this strategy, it seeks not only to increase its presence in the Spanish market, but also to create a more profitable environment for all actors involved.

UEFA's move to include outdoor kick-offs aims to adapt its offer to the demands of a public looking for more accessible and flexible options to enjoy elite football.