Financier el nuevo tv channel for prisa busca partners

El Grupo Prisa, one of the main referents of communication in Spain, is studying how to finance an ambitious television project that involves its return to the audiovisual sector. Inside sources confirmed to Confidential Digital that the idea is for the new TV channel not to have “100% Prisa sino que cuente con otros socios”. However, aún no se han initialized las negociaciones para cerrar esos inversores.

The move is key to Prisa's strategy to diversify its business and capitalize on the advertising market, which in 2023 will cost approx. 1,650 million euros. As a result, the launch of this project is largely dependent on the calling of a public tender to negotiate licenses, a “complicated” thing that will happen by the end of 2024, according to government sources.

It is hoped that the process can at least begin January or February 2025because the dictates of the Council of State and the approval of the European Commission are still required.

A more collaborative model

Prisa, que ya ha ha experimentado con la latvés de través de Canal Plus and Cuatrothis time it is looking for “un modelo más collaborativo”, which allows it to share risks and benefits with strategic partners.

“Different options, but contact an ECD resource”. The company is confident that if they finally announce a competition, Prisa will go to tender for the license. No obstante, aún se no se ha tomado la decisión final y no hay certaña de cuándo se llevará a cabo.

While the televised project in Spain is still being defined, Prisa continues to engage with his presence international market. Caracol Radiola red de emisoras que posee en Colombia, adquirió latestente el Channel Unothe country's third television channel. This expansion strengthens Prisa's position in Latin America, where Caracol Radio is the audience leader, reaching 42 million people in a country of 51 million people.

Futuro in Spain

Prisa, by contrast, is currently the only major communications group without a television license Unidad Editorial and Vocentoque gestionan sus emissions mediates acuerdoes de alquiler.

In 2022, the company created a transversal audiovisual area to strengthen collaboration between titles and promote its content to other formats such as connected television. This led to the launch of a digital video channel El País platforms como Rakuten TV and Samsung TV Plusused for broadcasting debates and interviews.

De conseguir la license, Prisa Daría un passo importante en sutercer intento for intento en la la television, tras sus sus experiencias previas Canal Plus y Cuatro. A significant investment may not be required, which is an indispensable presence in social networks.

El Español automatically discarded

This is it for you El SpanishDirected by Pedro J. Ramirez, the film also sought a TV license. Sin embargo, approved Pedro J. ha agreed and decided not to presentnow choosing the hybrid model: streaming platform and audiovisual production through the producer El Rugido ProductionsHe has realized programs for Mediaset, such as a special de viajes and a documentary dedicated to the 20th anniversary of the wedding of the Kings of Spain.