25% of Black Friday is no different for Hispanics.

El phenomenó del Black FridayImported from the United States, it has become one of the most anticipated trade dates for Spanish consumers. El gas medium There is a person worth about 162 euros 25% increase with respect In 2023, this figure will be around 130 euros.

It is extremely elaborate ID Financeone fintech [empresa tecnológico-financiera] española que analiza Consumption trendsthrough the financial application Plazo.

Adelantar is an economically distant navideñas complex

El estudio de Plazo draws attention to this el 39% de los españoles encuestados will use noviembre discountsincluding Black Friday and Cyber ​​Monday, to speed up gift buying and avoid the usual Christmas spending peak.

Others prefer more measured consumption: 35% confirm that they only buy products these days if they really need something and find a good price, while 12% prefer to buy large quantities for the whole family. El 14% are sure that they have no intention to participate in these discount campaigns.

Required categories

Clothing and footwear leaderan un año más la lista de products are required On Black Friday, learn about Plazo with 63% intent. La technology It ranks second with 43%.

By the way, it's better There is no food product: un 26% adelantará la compra de alimentos and bebidas cara la la Christmas, con el fin de evitar los precios disparados pocos días de las Fiestas.

Other articles featured in this period include videos and musics (18%), electrical appliances (15%), leisure and restaurant products (12%), as well libros, muebles y viajesthis is represented as 5% ago.

Preferred payment methods and channels

Regarding payment methods, Using a debit card is still the most common option44% of consumers choose it. Credit credit (19%) and 13% make the main character impressive.

In addition, 10% of consumers will split their purchases with fractional payments y un 5% recurrirá a la modalidad de “compra ahora, paga después” (BNPL). Tan solo el 5% will automatically apply to a revolving card that pays all purchases and requires a 4% line of credit.

A look at the channels shows that there is a technical connection between physical trade (34%) and online (33%). A third of consumers prefer to combine both formats.

Being busy for the sake of being busy

Despite the popularity of Black Friday, 70% of Spaniards believe that stores manipulate prices the day before to offer discountsbased on the idealo.es platform, which allows users to compare prices between different platforms. Este escepticismo a que contribution only 3 out of 10 respondents plan to spend more than last year.

Entre quienes aumentarán su gasto, las razones principales la plataforma revealed by his son take advantage of the offers (46.5%), buy more products (37.5%) y una mejora en su situación económica (23%).

A reflection of the economic situation

La conjuntura económica actual, marcada por inflation and cost of living increasesha llevado al 40% de los hogares a realizar un major effort to control water expenditure. Another 18% admit to having more trouble making ends meet than in 2023, and 8% say their income is not enough to cover their basic needs.

In contrast, El 34% declare that there are no economic problemsaunque el 25% de los encuestados have no problem to solve any problem.

Regional trends and sustainability

Black Friday varies by region. The countries of Navarre, Extremadura and Andalucia intend to agree with each otherque comunidades como Baleares and el País Vasco are less enthusiastic. In terms of channels, La Rioja, Asturias and Castilla y León prefer online shopping, while the Balearic Islands and the Canary Islands favor physical stores.

By category, Electronic devices are the most wanted in the Canary Islands, Galicia and Catalonia. Clothing and footwear dominate in Andalusia, Castile and Leon, while toys are popular in Murcia and Extremadura.

Relevant information is that almost half (47%) of consumers Prioritize price over product durability or processrelegando las consideraciones ambientales in one foreground during este periodo de ofertas.