A large part of Temu's marketing investment is focused on social networks. There they partner with influencers to promote their products. Its function is so important to the platform that they announce a program where they offer commissions to anyone who can increase their sales on their site. Practically advertisements for them.
Una colaboradora es Marian Sanchezinfluencer with one million followers, who explains to the Investigative Team cómo Temu contactó con ella: “I can make an electronic contact to collaborate. 'Okay. ¿Qué tal? Espero que te encuentre muy bien. I invite you to a creative program sponsored by Temu”'.
Without further ado, Marian declares las exigencias de Temu nego: “Una de las ultimas veces I watched 15 videos. Yo lógicamente dije que no porque sería inundar mis redes sociales de Temu”.
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